As a graphic designer and visual artist, Lorenzo Ortiz is inspired by sharing and the art of collaboration. In his opinion, the best and most original products and designs are created when an idea is viewed from multiple angles before being brought to life.

Born and raised in Italy, but with a large part of his family based in Brazil, at a young age he was introduced to multiple cultures and this has since influenced his work later down the line. From his internet generation inspired streetwear brand, “Fuck The Rest”, to his work as art director for UMBRELA, his main goal is to put visuals to the music by collaborating and drawing inspiration from different cultures around the world.